The Direct Marketing Association of Singapore (DMAS) is a non-profit trade organisation established in 1983 to facilitate the development of direct marketing infrastructure, promote and protect DMAS members' interests, share information and ideas on direct marketing. Our mission is to enhance the growth and profitability of member organisations and their adherence to high ethical standards of practice.
DMAS safeguards members' interests by constantly seeking to raise the stature and standards of direct marketing and building consumer trust and confidence in the discipline.
A wide range of activities including seminars, exhibitions, forums, orientation visits and other social get-togethers are held regularly to allow direct marketing professionals to keep abreast of industry trends and developments in Singapore and the region. Visit our Events page to find out more.
Our Executive Committee (Term: April 2012 to March 2014)
Ms Lisa Watson
Hewlett-Packard Asia Pacific Pte Ltd
Mr Jos Birken
Mr Jos Birken
Head of Mobile Marketing Council
Mr Domenico Pezzaniti
Beepcast Pte Ltd
Executive Committee Members
Head of Data Council
Mr Chris Tew
Alterian Pte Ltd
Head of Direct Mail Council
Ms Selena Sung
Fuji Xerox Singapore Pte Ltd
Head of Email Marketing Council
Ms Yvonne Tey
Reader's Digest Asia Ltd
Head of Social Media Marketing Council
Mr Azhar Azib
Mr Kenneth Goh
Eloqua Singapore Pte Ltd
Ms Sherina Wong
Singapore Post Ltd
Serving Singapore and Asia
The association also serves as a springboard to Asia for companies interested in conducting direct marketing campaigns in the region. Constant dialogue is maintained with the government and industry bodies such as International Enterprise Singapore, aligned to ongoing efforts to develop Singapore into a regional hub for direct marketing. A DMAS member serves on the Advertising Standards committee (ASAS), and the DMAS Seal of Integrity is supported by the Consumer Association of Singapore (CASE).
DMAS members include banks, insurance companies, charitable organisations, publishers, IT companies, retail stores, utility providers, telecommunication companies, home shopping companies and suppliers of specialist direct marketing services. Membership is categorized into two broad segments: Direct Marketing Users and Direct Marketing Service Providers.
Councils of DMAS
DMAS is dedicated to expanding the effectiveness, professionalism and growth of key marketing channels as part of our commitment to the Direct Marketing industry in Singapore. We achieve this through the activities of our Councils:
Direct Mail Council of Singapore (DMCS)
Email Marketing Council of Singapore (EMCS) Mobile Marketing Council of Singapore (MMCS)
Data Council of Singapore (DCS) Social Media Marketing Council of Singapore (SMMCS)